This is a self-initiated project to redesign a website for one of the oldest solar companies in The Netherlands.
My goal was to create a more user-friendly, visually appealing and modern online presence for the company.
Conducted a thorough competitor analysis to gather inspiration and identify best practices.
Collected design inspiration and trends from various sources to develop the aesthetic and functional direction of the project.
Prepared detailed wireframes to outline the new layout, focusing on navigation and intuitive design.
Crafted the visual design using common UX principles, selecting a modern looking color palette, fitting typography and engaging visual elements.
Before
After
Modern transformation to the whole user experience, making it more intuitive and engaging.
Improved legibility makes the website easier to scan.
Fresh aesthetic and updated visual elements enhanced the overall appeal of the site, making it more attractive to potential customers.
I deepened my understanding of user-centered design by maintaining the balance between the modern design principles and requirements of the existing target audience.
Conducting a thorough competitor analysis improved my ability to identify best practices and incorporate them into my design process.
Next project
The Grey Space in The Middle | Website redesign
2023