It's a concept project to develop a new website design for Beet Great as a way to practice and showcase my abilities.
The goal was to create a website design that would represent company's brand identity and their way of visual communication.
I analyzed their social media channels and other existing resources in order to determine what visual guidelines I should follow and what should be the main goal of a website for such company.
Made a visual moodboard that I could rely on for inspiration when further designing the elements of the website.
Made wireframes and turned them into hi-fi designs, that put the focus on the 'Shop' and 'Contact form' sections
Design achieved a vibrant and cohesive visual identity that effectively represents brand's energetic and health-focused image
The focus on the 'Shop' and 'Contact form' sections enhanced the user experience by making it easier for visitors to purchase products and potential B2B partners get in touch.
Engaging design elements and intuitive layout lead to an increase in user engagement and potentially higher conversion rate.
I gained valuable insights into how to align a website's design with a brand's existing visual identity and marketing strategy
This project encouraged me to be more brave and experiment with untraditional visual styles. Embracing bold colors and unconventional typography allowed me to create a distinctive and memorable design.
Next project
FRNTR | UX/UI design
2022